Starbucks
Leveraging Amazon’s holiday ecosystem, we brought customers the Starbucks Yule Log on Fire TV, and a "Holiday Classics" viewing event. I oversaw design and creation of the first video centered holiday program with Amazon Media Group, creating an opportunity for Starbucks to break through the clutter. Thousands of customers curled up next to a warm, crackling video screen. According to a five-star review, “Love having this on in the background to get into the holiday spirit! Download now, Yule be glad you did.”