Batman Vs. Superman
My team worked with Warner Bros.’ on a partnership with Amazon in advance of the release of Batman v Superman. We created a bundle that included a choose-your-own-adventure Alexa skill, and an Augmented Reality Bat-Signal using visual search in the Amazon shopping app. We worked with the filmmakers to create a game that put users in the role of detective to solve the murders of Batman’s parents. In week one, the skill produced 7x’s the starts of the weekly average of all other skills combined, is the highest rated Skill on the Alexa platform, and won silver for “Best use of New Technology” at Festival of Media.